CLIO has a great vision to provide confidence
and pleasure
for who are enjoying new changes
through cosmetics.
We always lead the market
with new challenges and innovation.
CLIO COSMETICS CI
WORDMARK
CLIO Cosmetics has been growing into a global market leader through constant innovation,
The word mark of CLIO Cosmetics represents the identity of this innovative company.
SYMBOL
The butterfly symbolizing the beauty of CLIO Cosmetics is expressed by one line.
This embodies the future of the company and communication with customers.
CLIO ORANGE Main Color
PANTONE 165C R245 G120 B32 M65 Y100
IDENTITY
CLIO BROWN Sub Color
R149 G132 B127 C47 M48 Y49
CULTURE
CLIO GREEN Sub Color
R0 G90 B100 C100 Y29 K60
TRUST
COLOR SYSTEM
It is the major corporate color of
CLIO Cosmetics that expresses the will
of innovation,
embracing the flag brand CLIO
and the main distribution channel CLUB CLIO.
In order to assist the main color and express
the corporate image abundantly,
we use
CLIO BROWN standing for the corporate culture
and atmosphere and CLIO GREEN,
the trust and persistence of the company.