CLIO VISION
Strategic goals
EVERY POUCH
ONE CLIO
CLIO COSMETICS empowers people
to find confidence and joy in every
transformation through beauty.
GLOBAL MARKET LEADER
CLIO stays competitive through innovative value creation, deep customer understanding, and organizational expertise. We lead the market with bold challenges and continuous innovation. By realizing EVERY POUCH ONE CLIO—putting CLIO into every customer’s cosmetic pouch around the world—we will keep raising quality and service until we become the world’s leading market leader.
CLIO WAYBRANDS
CLIO WAY
CLIO Core Focusing Attitude
CLIO MISSION
Core values
Providing confidence and
pleasure through cosmetics
CLIO VALUE
Guiding principles
3 core values:
Challenge! Communication! Creativity!
